Jan 2025 - Present
CEO & Founder
Vilaros OS / ImagineOS
Building a local-first AI infrastructure company in Rust — combining LLM orchestration, persistent memory, workflow execution, identity, and runtime governance across 5 production applications. Responsible for product vision, platform architecture, and commercial strategy. Designed platform core around five shared services: Hera, Memento, Sentinel, Argus, and OS-v3. Built reusable multi-agent and multi-channel infrastructure spanning web, Telegram, and WhatsApp.
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Sep 2022 – Jan 2025
Innovation - Digital Labs Vice President Latin America
Mastercard
Leading innovation for key LAC clients as VP at Mastercard Digital Labs. Architected and deployed novel design thinking products establishing 3 new client innovation hubs and a 10X surge in strategic engagement value. Developed and implemented local LLM expert agents cutting workshop times from hours to minutes (90% satisfaction).
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May 2019 – Sep 2022
Labs as a Service - Innovation Director for Latin America
Mastercard
Drove 5X revenue increase for Labs as a Service in LAC. Delivered over 60 innovation projects with 90% client satisfaction. Pioneered global firsts including 100% virtual workshops and the company's first blockchain credit card. Recognized with 3 President's Awards.
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Jul 2014 – May 2019
Senior Managing Consultant
Mastercard
Andean Business Leader for Mastercard D&S. Championed a B2B credit card sourcing platform generating over $100M in revenues in 1.5 years. Supported the launch of a groundbreaking Neobank in Colombia acquiring over 1M users by end of 2020.
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Aug 2013 – Jun 2014
Senior Associate
Partners in Performance
Led a critical engagement achieving a $30M financial turnaround at a silver-lead-tin mine in Latin America — from $10M loss to $20M gain in 6 months. Spearheaded maintenance productivity improvements, optimized SAP spare parts ordering, and re-engineered the energy supply system. Led complex mining union negotiations.
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Jun 2017 – May 2019
Andean + Caribbean Merchant Sales Director
Mastercard
Drove Mastercard's merchant consulting engagements across Caribbean and Andean regions, full lifecycle from business development to delivery. Pioneered the first mission-based segmentation analysis for a major Latin American client.
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Apr 2011 – Aug 2013
Senior Consultant
Hay Group (now Korn Ferry)
Building Effective Organizations (BEO) practice for LAC. Led sprint workshops achieving 10% FTE reduction for two major oil pipelines. Facilitated strategy workshops identifying 60 expansion opportunities filtered to 5 core initiatives projecting $200M sales increase.
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Oct 2009 – Mar 2011
Sales Development Director
Carrefour
Directed a pricing division of 200+ professionals executing real-time pricing strategy for Colombia's second-largest retailer. Orchestrated end-to-end new store openings from site selection to operational readiness.
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Mar 2009 – Sep 2009
Software Development and Consulting Manager
Simplexity
Rescued 2 logistics software projects that were more than 2 years behind schedule. Sold and executed a PMO office creation at Fidubogota, the largest Colombian Fiduciary.
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Apr 2008 – Mar 2009
Consultant
The Boston Consulting Group (BCG)
Played a key analytical role in the successful delivery of a $30+ billion merger between two major food companies in the Mexican market. Developed cost reduction analysis identifying $10M USD in annual savings for a world-class manufacturing multinational.
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Apr 2006 – Mar 2008
Associate Consultant
McKinsey & Company
Contributed to impactful client projects including new branch model deployment, analytical support during a multi-billion dollar telecom merger achieving $20M+ in synergy savings, and strategic launch of an IP-video portal for a leading Venezuelan telco.
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Jan 2006 – Present
Founder & Owner
Top Level Executives
Founded, scaled, and continuously managed a premier global digital networking community to nearly 60,000 members (VPs, CEOs, Directors, Entrepreneurs) over 19+ years. Empowering high-performance individuals through strategic networking, executive recruitment, and career advancement.
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Sep 2001 – Apr 2006
CEO & Founding Partner
data2web.com
Founded and led a technology solutions venture delivering bespoke software for corporate and government clients. Built systems for Siemens (intranet portal), CREEL law firm (legal archive), BASC (certification management), Contraloria de Cundinamarca (case tracking), Zientte (production control), and POST-MARKETING/FedEx (logistics tracking).
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Feb 2000 – Sep 2001
Chief Technology Officer
La Nota Económica
Transformed the business model by finding new income sources. Started a software development group implementing web solutions (intranets, knowledge management, CMS) for Siemens and Nera Telecommunications. Designed database publishing systems, banner management software, and a complete virtual community platform.
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Jan 1998 – Sep 1999
University Professor
Universidad de los Andes
Designed and supervised three Industrial Engineering Business Fairs with 75+ business ideas presented to 3,500 visitors. Redesigned and taught the Systems Thinking course for 50 undergraduate students. Achieved perfect 5/5 student evaluations. Directed 6 thesis works.
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Jan 1998 – Dec 2000
GMAT Instructor
Kaplan
Instructor of the GMAT course at Kaplan, helping students prepare for graduate business school admissions in Colombia.
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Sep 1996 – Dec 1997
Marketing Specialist
ROCHE
Designed and created a cost analysis software in Visual Basic and Excel to measure promotion costs of 40 pharmaceutical products marketed by 120 salesmen to 13,000+ doctors nationwide. Used as a budgeting tool across the pharmaceutical divisions in Colombia, Ecuador, and Venezuela.
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Trading / Research
Consulting Trading
To give traders a sovereign, agentic environment for strategy design, backtesting, market analysis, and execution workflows on a Rust-first runtime.
Algorithmic trading platform for research, backtesting, signal evaluation, and bot operations, running on the shared Rust-first OS architecture.
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AgriTech
Garcero
To revolutionize herd management by providing farm owners with deep, actionable insights into animal lifecycles and reproductive health.
Advanced herd management system mapping animal lifecycles, reproduction tracking, and intelligent task alerts within a native OS-v3 integration.
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Platform Shell
ImagineOS Platform
To define a sovereign, browser-native operating system where domain experts and human operators collaborate inside secure, memory-persistent workflows.
A browser-native AI operating environment running domain experts, shared memory, and strict local/cloud boundaries.
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Trading / Research
Latinos Trading
To give traders a sovereign, agentic environment for strategy design, backtesting, market analysis, and execution workflows on a Rust-first runtime.
Algorithmic trading platform for research, backtesting, signal evaluation, and bot operations, running on the shared Rust-first OS architecture.
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Health Memberships
Movilo
To democratize healthcare access by providing a direct-discount membership club that connects families with top medical and veterinary specialists, bypassing traditional insurance.
A membership-based health discount club offering immediate savings on medical, specialist, and veterinary services across a curated provider network.
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Health Memberships
Movilo
To democratize healthcare access by providing a direct-discount membership club that connects families with top medical and veterinary specialists, bypassing traditional insurance.
A membership-based health discount club offering immediate savings on medical, specialist, and veterinary services across a curated provider network.
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Trade / Compliance
Vetra
To eliminate the friction of enterprise trade compliance through a unified, sovereign architecture that marries AI verification with legally binding PDF generation.
Industrial-strength smart contract platform for trade compliance, integrating AI generation and automated verification workflows.
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1996 – 1998
M.S. Industrial Engineering
Universidad de los Andes
100% scholarship, thesis 5/5
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1990 – 1996
B.S. Mechanical Engineering
Universidad de los Andes
thesis 5/5
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1984 – 1986
International Boarding School
Beau Soleil, Villars-sur-Ollon, Switzerland
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